Fin plans, casts and runs influencer and UGC campaigns for payments, broking, lending, insurance and wealth apps across India. Every creator is screened, every script is approved before filming, and every post carries the disclosures your compliance team expects.
Results from the Content Mitra creator network (D2C brand, Meta ads switched to creator UGC). Reel shown is illustrative.
Nobody downloads a broking app because a reel was pretty. They download it because someone they trust explained one thing clearly. These are the formats we run.
Nano and micro creators in Hindi, Telugu, Tamil and Bengali show one real use case each: splitting rent, paying the kirana, autopaying a bill. Short, specific, repeatable.
Creators explain concepts like SIPs, index funds and expense ratios. No stock names, no targets, no "guaranteed" anything. Scripts reviewed against your SEBI obligations before anyone presses record.
UGC for credit lines, BNPL and personal loans that shows real repayment behaviour and carries the APR, fee and KFS disclosures your legal team asks for.
Studio creative was getting expensive. We cast creators who matched the buyer, wrote scripts around real routines and handed the brand a library of hook-first UGC to run as ads. The same engine now runs for fintech.
Creator vetting with our scorecard, dispatch lists, script approvals before filming and a single point of contact for the brand team. Built for consumer brands; the same ops stack handles a fintech creator army.
Playbooks describe campaign formats we run. The two network results come from Content Mitra consumer-brand campaigns and are shown as proof of the creator engine, not as fintech client results.
SEBI has tightened what regulated entities can do with unregistered influencers. RBI, IRDAI and ASCI have their own expectations. We build the campaign so your compliance team can say yes.
Creators explain products and concepts. They don't recommend securities, predict returns or tell anyone what to buy. That line is written into every brief.
No "guaranteed", no "double your money", no screenshots of profits. Scripts that imply assured returns don't make it past our first read.
We check a creator's past content for unregistered advice, tip channels and return promises before they're shortlisted. Where advice is the point, we cast SEBI-registered experts.
Paid-partnership labels, risk disclaimers and product-specific fine print, placed where ASCI expects them, in the language of the video, on every deliverable.
Scripts go to your legal or compliance team before filming, and final edits before publishing. Nothing goes live on an approval from us alone.
Creator agreements, approved scripts, approval timestamps and live-post archives, kept per campaign, so an audit question has a one-email answer.
A marketing agency, not a law firm. We build campaigns to fit your regulatory obligations and your internal policy. Your compliance team remains the final authority on what your brand can say, and we design the process so they're involved early, not at the end.
Deliverables-based, no affiliate games. You know exactly what you're getting, when, from whom, and what disclosures it carries.
Micro to macro creators across personal finance, business, tech and regional lifestyle, cast to your user and briefed to explain, not to hype.
Hook-first video for your ads and your feed, shot by creators who look and sound like your users, with disclosures baked into the edit.
Multi-episode concept content for broking, wealth and mutual fund brands, scripted to stay on the education side of SEBI's line.
Creator whitelisting and UGC-as-ads so your best creator content reaches far beyond their followers, with ad-platform financial-services policies handled.
A 30,000+ pan-India network across eight Indian languages, screened for audience fit, engagement quality, reliability and compliance history.
Views, engagement, CPC, installs or sign-ups where tracked, plus the compliance record. Clear enough to send to your CMO, your CFO or your compliance head.
Fintech adoption in India is happening in Hindi, Telugu, Tamil and Bengali as much as in English. We cast for the language your next ten million users actually scroll in.
Hyper-local audiences and the highest engagement. Ideal for UPI habits, savings features and honest app walkthroughs at volume.
Personal-finance and business creators with real credibility. Where most fintech education content lives, and where creator content feeds paid ads best.
Big audiences for category-level awareness and product launches, paired with paid amplification so the moment doesn't fade after the post.
We follow Indian fintech every day, so we already know the playbooks, creators and audiences of the brands your users compare you with.
Listed for category context only. These brands are not Fin clients or partners, and no campaign results are implied.
Built from running creator campaigns for brands that had been burned before: too many creators, no approvals, and one post that legal found out about too late.
Goal, product, audience, budget and what "worked" looks like for you.
Your do's, don'ts, mandatory disclaimers and approval chain, written down before we shortlist anyone.
Creators scored on fit, engagement quality, reliability and content history. You pick.
Every script gets your marketing and compliance sign-off before anything is filmed.
Creators briefed, disclosures scripted in, deadlines tracked by us.
Every edit comes to you before it goes live. Ask for changes and the creator re-cuts it.
Approved content goes live with the right labels; the best of it gets pushed with paid.
Numbers, learnings, the plan for the next round, and the compliance record filed.
Three checkpoints that remove re-shoots, off-brand content and awkward conversations with the regulator. Nothing reaches your users that you and your compliance team haven't signed off.
Monthly retainers with a three-month minimum, because creator marketing compounds. One-off launches and education series are scoped separately.
Pricing is shared after a short discovery call, so the proposal matches your goals, category and budget.
Fin is the fintech arm of Content Mitra, a team built around creator relationships and content that explains. We run it as a focused agency for one kind of client: payments, broking, lending, insurance and wealth brands that need creator marketing to work and to stay compliant.
We're small enough that you'll always speak to the people running your campaign, and organised enough that you'll never chase a creator, a script, a disclaimer or a report yourself.
Built by the founding team at Content Mitra, the group behind Glow, our influencer agency for D2C beauty brands.
We plan, cast and run influencer and UGC campaigns for fintech brands in India: payments, broking, lending, insurance, wealth and crypto. That covers creator shortlisting, compliance briefs, scripts, production, approvals, publishing, paid amplification and reporting.
Yes, within limits. SEBI restricts regulated entities from associating with unregistered people who give investment advice or make return claims, while allowing association for investor education under conditions. We build campaigns on the education side of that line and keep your compliance team in the approval chain. Your own legal team confirms what applies to your licence.
Before shortlisting, we review a creator's recent content for unregistered advice, tip channels, return promises and undisclosed promotions. Creators who fail that review don't reach your shortlist. Where the brief needs actual advice, we cast SEBI-registered advisers or research analysts.
You give us your mandatory language; we make sure it appears in every script, in the edit and in the caption, in the language of the video, placed where ASCI guidelines expect it. We don't invent regulatory wording.
Always, twice. Scripts come to you before filming and final edits come to you before publishing. Nothing goes live without your approval.
Hindi, English, Telugu, Tamil, Kannada, Bengali, Malayalam and Gujarati, across nano, micro and macro tiers.
No. Deliverables-based retainers and scoped campaigns only. You know what you're getting, when, and from whom.
Retainers start with a three-month minimum and are priced after a short discovery call, so the proposal matches your goals, category and budget.
Share a few details and we'll reply within one working day with a short proposal: suggested creators, deliverables, disclosures and a timeline.